Number one rule of creating events that you can be proud of and that people will love is: Use your imagination. It is so easy as planners to get into the same routine of throwing themed parties or fashion shows, decorating with balloon arches, picking out flower table arrangements. Challenge yourself. Imagine an idea that seems almost impossible to pull of and think of ways that you can make that idea work for your event, audience, and budget. Event Design is not just about making a checklist, it’s about creating an experience that people will remember for a lifetime.